Shah Rukh Khan always believes in shaking things up in the marketing arena to create visibility. This time it's not another Bollywood publicity stunt. The arena is the already in the scene IPL 2012. The co-owner of the Kolkata Knight Riders along with Juhi Chawla, Jay Mehta along with the CEO of KKR Venky Mysore has refreshed the KKR outlook with a new logo and fresh tagline "New Dawn New Knights".
The new KKR logo, designed by Sophie Lutman of Lambie-Nairn agency, does away with the original gold and black colour scheme and has gone in for a stylish purple and gold.
Reacting to the new colors, the actor said that he replaced black because it wasn’t “lucky”. “The golden color was because I like gold, and the black has been changed because I was told that it was not lucky. Last year, since we couldn’t make it to the top four I can’t even argue with it,” he said.
However, taking forward the discussion Shah Rukh said Juhi wanted the clothes to be in pink. "Juhi's suggestion was to make our clothes into pink and that suggestion may follow if you don't win the finals this year. And you can imagine Yusuf Pathan in pink dress," the 46-year-old said.
Social networks Twitter and Facebook took turns in promoting the news soon after the unveiling, with Shah Rukh tweeting, "New KKR logo
launched...was so good to be with people who have positive goals in
heart and mind. I love my KKR team and friends Juhi & Jay." and the team’s Facebook page overflowing with fans commenting on the new design.
Let's wait and find out if the change in the logo, jersey and tagline motivate the players enough and tilt fortunes in favor of the Knights this time around.
Reacting to the new colors, the actor said that he replaced black because it wasn’t “lucky”. “The golden color was because I like gold, and the black has been changed because I was told that it was not lucky. Last year, since we couldn’t make it to the top four I can’t even argue with it,” he said.
However, taking forward the discussion Shah Rukh said Juhi wanted the clothes to be in pink. "Juhi's suggestion was to make our clothes into pink and that suggestion may follow if you don't win the finals this year. And you can imagine Yusuf Pathan in pink dress," the 46-year-old said.
Let's wait and find out if the change in the logo, jersey and tagline motivate the players enough and tilt fortunes in favor of the Knights this time around.
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